Privacy Policy

Last updated: 19th September 2025

This Privacy Policy describes our policies and procedures on the collection, use and disclosure of your information when you use the Service, and outlines your rights and how the law protects you. By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

- Interpretation

Words with initial letters capitalized have meanings defined under the following conditions. These definitions apply whether the terms appear in singular or plural form.

- Definitions

For the purposes of this Privacy Policy:

Account: A unique account created for you to access our Service or parts of our Service.
Affiliate: An entity that controls, is controlled by, or is under common control with a party. "Control" means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.
Company: Referred to as “the Company,” “we,” “us,” or “our,” refers to The Admissions Academy Limited, located at 85 Great Portland Street, London W1W 7LT.
Cookies: Small files placed on your device by a website, containing details of your browsing history and serving various purposes.
Country: Refers to the United Kingdom.
Device: Any device that can access the Service, such as a computer, cellphone, or tablet.
Personal Data: Any information that relates to an identified or identifiable individual.
Service: Refers to the Website.
Service Provider: Any natural or legal person who processes data on behalf of the Company. This includes third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on the Company’s behalf, to perform services related to the Service, or to assist the Company in analyzing how the Service is used.
Usage Data: Data collected automatically, generated by your use of the Service or from the Service’s infrastructure (for example, the duration of a page visit).
Website: The Admissions Academy website, accessible at admissions-academy.com.
You: The individual accessing or using the Service, or the company or other legal entity on whose behalf such individual is accessing or using the Service.

Collecting and Using Your Personal Data

- Types of Data Collected

Personal Data
While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

Email address
First name and last name
Phone number
Usage Data

Usage Data
Usage Data is collected automatically when using the Service. This may include information such as:

Your device’s Internet Protocol address (IP address)
Browser type and version
The pages of our Service that you visit
The time and date of your visit
The time spent on those pages
Unique device identifiers and other diagnostic data

When you access the Service via a mobile device, we may collect additional information automatically, including:

The type of mobile device you use
Your mobile device's unique ID
The IP address of your mobile device
Your mobile operating system
The type of mobile Internet browser you use
Unique device identifiers and other diagnostic data

We may also collect information that your browser sends whenever you visit our Service or access it via a mobile device.

- Tracking Technologies and Cookies

We use cookies and similar tracking technologies to track activity on our Service and store certain information. Tracking technologies include beacons, tags, and scripts to collect and track information and to improve and analyze our Service. These technologies may include:

Cookies or Browser Cookies: Small files placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our Service. Unless you have adjusted your browser settings to refuse cookies, our Service may use cookies.
Web Beacons: Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs). These allow the Company, for example, to count users who have visited those pages or opened an email and collect related website statistics (such as recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser.

- Use of Cookies

We use both session and persistent cookies for the purposes set out below:

Necessary / Essential Cookies
- Type: Session cookies
- Administered by: Us
- Purpose: These cookies are essential to provide services available through the website and to enable you to use certain features. They help authenticate users and prevent fraudulent use of user accounts. Without these cookies, the services you have requested cannot be provided.
Cookies Policy / Notice Acceptance Cookies
- Type: Persistent cookies
- Administered by: Us
- Purpose: These cookies identify if users have accepted the use of cookies on the website.
Functionality Cookies
- Type: Persistent cookies
- Administered by: Us
- Purpose: These cookies allow us to remember choices you make when you use the website, such as remembering your login details or language preference. The purpose is to provide you with a more personal experience and avoid having to re-enter your preferences every time you use the website.

For more information about the cookies we use and your choices regarding them, please refer to our Cookies Policy.

Use of Your Personal Data

The Company may use personal data for the following purposes:

To provide and maintain our Service, including monitoring usage of the Service.
To manage your account: To manage your registration as a user of the Service. The personal data you provide can give you access to different functionalities of the Service available to you as a registered user.
For the performance of a contract: For developing, complying with, and fulfilling the purchase contract for the products, items, or services you have purchased, or for any other contract with us through the Service.
To contact you: To communicate with you by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as mobile application push notifications regarding updates or informative communications related to the functionalities, products, or contracted services, including security updates when necessary or reasonable.
To provide you with news, special offers, and general information about goods, services, and events we offer that are similar to those you have already purchased or inquired about, unless you have opted not to receive such information.
To manage your requests: To attend to and manage your requests to us.
For business transfers: To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets. Personal data held by us about our Service users may be among the assets transferred in such cases.
For other purposes: Such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and evaluating and improving our Service, products, services, marketing, and your experience.

- Sharing Your Personal Information

We may share your personal information under the following circumstances:

With service providers: To monitor and analyze the use of our Service or to contact you.
For business transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or part of our business by another company.
With affiliates: Including our parent company and other subsidiaries, joint venture partners, or companies under common control with us, provided they honor this Privacy Policy.
With business partners: To offer you certain products, services, or promotions.
With other users: When you share personal information or interact in public areas with other users; such information may be viewed by all users and could be publicly distributed.
With your consent: For any other purposes with your explicit consent.

Retention of Your Personal Data

We will retain your personal data only as long as necessary for the purposes outlined in this Privacy Policy. We may retain and use your personal data to comply with legal obligations, resolve disputes, and enforce legal agreements and policies. Usage data is generally retained for a shorter period unless used to enhance security or improve functionality or where a longer retention period is required by law.

Transfer of Your Personal Data

Your information, including personal data, may be processed at the Company’s operating offices and in other locations where processing parties operate. This means that your information may be transferred to—and maintained on—computers outside your jurisdiction where data protection laws may differ. By submitting your information and agreeing to this Privacy Policy, you consent to such transfers. The Company will take all reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy, and no transfer of your personal data will occur without adequate controls in place.

Deleting Your Personal Data

You have the right to request deletion of the personal data we have collected about you. Our Service may allow you to delete certain information about yourself directly. You can also update, amend, or delete your information at any time by signing into your account and accessing your account settings. You may contact us to request access to, correct, or delete any personal information you have provided. Please note that we may need to retain some information when required by law or when we have a lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions: If the Company is involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will notify you before any such transfer occurs and becomes subject to a different privacy policy.
Law Enforcement: The Company may disclose your personal data if required by law or in response to valid requests by public authorities, such as a court or government agency.
Other Legal Requirements: The Company may disclose your personal data in good faith if such action is necessary to:
- Comply with a legal obligation
- Protect and defend the rights or property of the Company
- Prevent or investigate potential wrongdoing in connection with the Service
- Protect the safety of users of the Service or the public
- Protect against legal liability

Security of Your Personal Data

The security of your personal data is important to us, but please remember that no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13, and we do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and become aware that your child has provided us with personal data, please contact us. If we discover that personal data from a child under 13 has been collected without verification of parental consent, we will delete that information.

Links to Other Websites

Our Service may contain links to other websites not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy of every site you visit, as we have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and may also inform you by email or through a prominent notice prior to the changes becoming effective. You are advised to review this Privacy Policy periodically for any changes. Changes are effective when posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us by email at: info@admissions-academy.com.